On 3 September 2026, the Beijing Culture and Tourism Promotion Event was successfully held in Athens, presenting Beijing’s cultural and tourism resources and promoting the city as an inbound travel destination.
Through thematic presentations, city promotional videos, the “Hello Beijing” Photo Exhibition, and exchanges between Chinese and Greek guests, the event offered local audiences a closer look at Beijing’s rich cultural heritage, diverse tourism resources, and contemporary urban image.
As the local project partner, Horizon Culture provided end-to-end support for the event, covering pre-event coordination, venue liaison, bilingual materials, on-site setup, guest reception, technical support, event flow management, photography, and video documentation.
The event also created opportunities for representatives and guests from China and Greece to engage around tourism, culture, and people-to-people exchange, helping bring Beijing closer to the Greek audience through a more direct and tangible experience.
For Horizon Culture, the value of an event goes beyond successful on-site delivery. Our aim is to create meaningful and effective platforms that support long-term communication and cooperation between China and Greece.
Horizon Culture will continue to leverage its local expertise, networks, and project execution capabilities in Greece to support Chinese institutions and companies in cultural exchange, brand events, international engagement, and cross-border projects.
